I’m a pharmacist and a digital content manager. I started my own consulting company and ran it for two years. I learned how to create sales and content the hard way but that’s where I fell in love with marketing. My niche has been crafting compelling content for other healthcare providers. I’m looking to expand my skills which is why I recently completed formal Product Management training with the 280 group and Fundamentals of Marketing Strategy through the University of London.
Critical Skills:
Digital content management | Mail Chimp | Canva | Optimizely | Agility CMS | Vidyard | Product marketing manager | Go To Market Strategy | Squarespace | Blog writing | Healthcare writing | Pharmacy/Healthcare Market research | ReactJS | Visio | Agile Development | Azure Dev Ops | Microsoft tools
Transform complex information into engaging content that providers and patients can both understand
Enable communication between business and technical partners while upholding a debate-decide-commit culture to establish sound product development decisions
Drive efficiency through deep understanding of product development and GTM processes
Digital Product Manager, Content Manager
McKesson, July 2021 - present
Manage content and define user experiences for two websites reaching over 20,000 users across 7,000 pharmacies
Video content creation with over 2,000 unique views
Drove GTM strategy for customer-facing website promoting private-label brand with over 20,000 views since launch in June 2023
Built and maximize product roadmap and user journey for a new vaccine scheduling website hosting 3000+ users
Created new digital intake process to update content efficiently via stakeholder input
Transformation of technical writing of the Product Management team into a brand for the business unit
Support Operations Specialist
McKesson, March 2020- July 2021
Developed operational guidebook for COVID testing program used by 200 Health Marts
Developed clinical content, including educational videos for Health Mart pharmacy network
Built and implemented COVID Vaccination internal training that helped validate over 1400 stores entering a federal program
Owner, Chief Consultant, Content Creator
Pharmacy Consultants of Texas, 2016-2020
Created and managed blog and e-commerce healthcare site that saw 5800 unique visitors across the US and Canada
Developed an email marketing strategy that resulted in a 40% open rate
Built a digital sales funnel that resulted in a 421% YoY revenue increase
Authored 10 blog articles and created over 500 customized SOPs on complex pharmacy topics to improve customer operations & patient care
Pharmacist in Various Pharmacies
Always thinking outside the box, I was never your average dispensing pharmacist. Always changing and improving the way myself and fellow staff interacted with customers and daily operations.
Rockwall Drug & General, 2016- Pharmacy Manager, Business Development, Creative Director
Preston Road Pharmacy, 2014-2016- Immunizing Pharmacist
Tom Thumb Pharmacy, 2006-2014- Pharmacist In Charge